E-bikes are the driver of sustainable mobility because they can often replace cars, especially in urban areas. They contribute significantly to lower emissions and to a positive environmental change: from car-friendly to people-friendly.
For this transformation to succeed, e-bikes must be high-quality, durable and reliable. And they have to be fun, we are convinced of that. Because it's only then that car usage really stops.
At Advanced they want to inspire people to change their mobility behaviour. Through innovation and design, they make real progress tangible. They care about real progress for society, not small-scale or show-off innovations.
Advanced is moving forward; pursuing the vision of a circular economy and aiming to be the first climate-neutral e-bike brand by 2025.
A Business 10 Years Strong
This journey began when the company was founded in Germany in 2011, and they named it EBIKE. DAS ORIGINAL. At that time, they were the only players in the bike industry purely making electric bicycles. Thus, they not only enriched the bicycle market with another brand, but they redefined it.
With the establishment of the business, they have taken responsibility for society. They have created an alternative means of mobility and revived enthusiasm for the bicycle.
The goal l is not only to get people physically on the move, they want to trigger thoughts, motivate people, inspire them, change their behaviour, and lead them down new paths.
Sustainable materials and concepts in all areas play a major role, but also innovative products in the field of micro-mobility that set impulses in the market.
They are ADVANCED.
The Future of Advanced
In April 2023, the new Advanced production facility will be opened in the intermunicipal industrial estate Niedersachsenpark in Rieste near Osnabrück, Germany. It has been designed according to the most modern standards. The fact that sustainability is also a priority for this facility underlines the focus of Advanced to gear up towards energy self-sufficiency.
The Advanced Mobility Hub, the new Advanced headquarters in Offenbach Germany, will open in July 2023. Located directly on a new cycle path, it creates space for over 100 employees, has a showroom, and integrates a wide range of service offerings: breakdown assistance, repair or inspection, cycling merchandise, protection from rain, or simply a place to take a refreshing break. The new domicile is also all about the needs of female cyclists. The new headquarters also follows the goal of sustainability anchored in the company guidelines – from the climate-friendly façade to the roof garden. Timeless, minimalist design instead of short-lived trends forms the basis of materials and furniture used. Advanced favoured materials that are resource-conserving, have a minimal environmental impact in production, processing, and disposal, are durable, and are manufactured according to the Cradle to Cradle principle with recognized certificates to be recyclable at the end of the use cycle.